What is Best Odds Guaranteed?

Best Odds Guaranteed (BOG) is a promotion offered by some, but not all, bookmakers. Essentially, BOG works on the premise that, if you take a early or board price on a horse on the day of event, your bookmaker will pay you out at the higher of the price you took and the starting price (SP). In other words, BOG provides a ‘safety net’ if your selection drifts in the market and, as such, is considered a ‘must’ for serious punters because of its positive effect on bottom-line profit or loss.

Of course, it would fair to say that most horses that take a walk in the market rarely win, but some do, so BOG offers punters the best of both worlds. Graeme Rodway, deputy betting editor of the ‘Racing Post’ recently cited the example of Greaneteen, whom he backed at 5/1, BOG on the morning of the five-runner Tingle Creek Chase at Sandown in December 2021, only to be rewarded with an astonishing SP of 12/1.

Unfortunately, bookmakers are all to well aware of the value offered by BOG, to the extent that some don’t offer the promotion and some that do impose terms and conditions. Where available, BOG is generally offered on all horseracing bets placed from 8am on the day of the race, but some bookmakers wait until 9am, 10am or 11am, which can prove frustrating for punters waiting to place a bet. Other bookmakers seek to limit their exposure to multiple bets – that is, doubles, trebles and upwards – by offering BOG on single bets only, which is a major negative for typical, small-stakes punters.